5 - 2023 - ADA for Websites

May 23, 2023August 26, 2025 By ADA Support Court Cases

Understanding Notable Court Cases Related to Web Accessibility and How They Can Guide Your Small Business Website

Web accessibility is gaining traction as a crucial SEO factor, so it’s important for small businesses to understand the legal implications of making their websites compliant. One of the key indicators of web accessibility’s relevance is the number of notable court cases related to the issue.

Over the years, a number of court cases related to web accessibility have been brought to the forefront. Understanding these cases can help to provide small business owners with valuable insight into how their own websites should be compliant.

In 2018, Domino’s Pizza argued against blind plaintiff Guillermo Robles to the U.S. Supreme Court, claiming that its website didn’t need to comply with the Americans with Disabilities Act. The Supreme Court sided with Robles, setting an important precedent for small business web accessibility. This court ruling has become known as the Robles v. Domino’s Pizza case, and it established that the ADA’s provisions apply to the digital space.

In another key court case, US Airways was sued in 2016 by a visually impaired user who argued that the airline’s website didn’t provide enough accessibility for her to fully use the site. The court ultimately found in favor of the user and argued that the website was not sufficiently accessible as it was not in compliance with the Web Content Accessibility Guidelines.

Finally, in 2018, Winn-Dixie Stores Inc. were sued by two blind users for not providing an accessible website and mobile application. The court ruled in favor of the users, citing that their website was not compliant with the ADA.

These court cases are some of the most important when it comes to small business web accessibility. While it may not be applicable in all cases, understanding the legal implications of these major decisions can provide small business owners with valuable insight into their own website’s level of accessibility.

Small businesses should take heed of these major court cases and use them to guide their own website designs. By ensuring that their websites adhere to the latest web accessibility standards, small businesses can ensure that their digital assets are both SEO-friendly and legally compliant.

May 14, 2023August 3, 2023 By ADA Support Articles

Increase Your Business Success with ADA Compliance: How Web Accessibility Benefits Small Firms and Law Practices

The law is constantly changing, and it can be hard to keep up with all of the new regulations. One of the most important changes of the last few years has been complying with the Americans with Disabilities Act (ADA). The ADA requires businesses, including law firms, to make their websites and other digital content accessible for people with disabilities. While ADA compliance may seem like yet another burden for small firms and law practices, the truth is that accessibility can deliver long-term success and help your business grow. Let’s take a look at why.

ADA Compliance Web Content

First off, making your web content accessible to all by complying with the ADA ensures that everyone can access and use your services, not just those with disabilities. This gives you access to a wider pool of potential customers who may not have otherwise considered doing business with you. This can only be a positive for your business, as it will enable you to tap into a larger market, increasing your visibility and reach.

Indexed On Search Engines

Second, ADA compliance makes it more likely that your website will be indexed by search engines. Websites that are not accessible to all can be filtered out of search engine rankings, which would make it harder to find your business.

Potential Customers

Third, ADA compliance indicates to potential customers and clients that you are socially responsible and proactive, which will help to build trust. Potential customers want to know that their service provider is committed to creating a better world and providing access to all.

Compliance with law

Finally, if your business does not comply with the ADA and a customer with a disability files a lawsuit against you, it can be incredibly expensive. Non-compliance can put a serious dent in your business’s financial health and could even potentially put you out of business. Making your website accessible and fully compliant is the best way to ensure that this doesn’t happen.

At the end of the day, ADA compliance is an absolute necessity in today’s world. Whether you’re a small firm or a law practice, it is imperative that you make the necessary changes to ensure that your website and digital content are accessible to everyone. Doing so will open up potential business opportunities, improve your search engine ranking, increase customer trust, and protect you from costly lawsuits. Everyone deserves access to the web, and making sure that your business is ADA compliant is the best way to make sure that happens.

May 10, 2023August 3, 2023 By ADA Support Court Cases

Understanding Web Accessibility: Notable Court Cases and How They Affect Your Small Business Website

Are you looking to ensure your website is accessible to all users, regardless of disability or disability status? If so, it’s important to familiarize yourself with legal cases that have furthered the cause of web accessibility. Understanding the impact of such cases can help you better understand the level of compliance that is expected of your small business website.

Web accessibility has become an increasingly important issue for businesses of all sizes. Even though there have been no clear guidelines for creating accessible websites, the courts have played a crucial role in determining the standards for online accessibility. Several famous legal cases have already been heard, with some resulting in hefty fines for companies that failed to comply with web accessibility regulations.

One of the most well-known court cases is National Federation of the Blind (NFB) v. Target Corp. In this 2006 case, the plaintiff argued that Target.com was not in compliance with the Americans With Disabilities Act (ADA). The court reached a favorable decision for the plaintiff, ordering Target to make the website more accessible for visually impaired users. As a result of this ruling, Target was required to make changes to its website, such as adding alt-text to images and improving the accessibility of online forms.

The case of National Federation of the Blind v. Chase Bank USA is another example of a ruling that has had a huge impact on web accessibility. In this case, the court found that Chase Bank’s website was not in compliance with the ADA, thereby creating an undue burden for visually impaired users. As a result, Chase Bank was required to make changes to its website, such as adding alt-text to all images, improving color contrast, and making sure the website worked with assistive technologies.

These court cases have helped shape the landscape of web accessibility, and they demonstrate that companies of all sizes must ensure their websites are in compliance with ADA standards. It’s important to note that the level of compliance that is expected will vary from one website to another, depending on the complexity of the website and the services it provides. For example, a website with a simple contact form is likely to require considerably less effort to make it accessible than a website offering complicated online banking services.

For small business owners, the best way to ensure your website meets accessibility standards is to work with an experienced web developer. Web developers should be familiar with the latest standards for web accessibility and be able to advise you on what needs to be done to make sure your site is accessible to all users.

Understanding the importance of web accessibility and familiarizing yourself with the legal cases that have shaped the regulations can help you ensure your small business website is in compliance with ADA standards. Doing so can help you avoid costly legal battles that could otherwise result in hefty fines.

May 8, 2023August 3, 2023 By ADA Support FAQ

Unlocking the Benefits of Web Accessibility and ADA Compliance for Your Small Business

As a small business owner, having the right web presence and making sure it’s compliant with the Americans with Disabilities Act (ADA) can be a huge challenge. Web accessibility and ADA compliance are two key topics for small businesses to factors in when trying to build a successful online presence. Failing to comply with web accessibility and related ADA standards can result in costly liabilities, frustrated potential customers and issues with search engine optimization (SEO).

What is Web Accessibility and ADA compliance?

Web accessibility refers to an online space that is accessible to everyone, regardless of disability, gender, age, race or other protected class. ADA compliance relates to broader rules and regulations regarding access for persons with disabilities. Successful web accessibility and ADA compliance means that people with disabilities can effectively use the digital content and services the same as those without disabilities and that the same standards of equal access apply.

Why is Web Accessibility and ADA Compliance important for Small Businesses?

Small businesses need to be aware that they are required to comply with the Americans with Disabilities Act (ADA) and may also be subject to requirements under state and local laws. Failing to comply can result in costly liabilities, frustrated potential customers, issues with search engine optimization (SEO) and lost customers.

It’s important to remember that ADA compliance is not just a legal obligation, it’s also an opportunity. By making sure your website is ADA compliant, you send out the message that your business is accommodating and welcoming to customers of every type. Many customers find themselves more likely to do business with companies that are committed to being accessible and open to people of all abilities.

And ensuring that your website is accessible and ADA compliant can also improve your results when it comes to SEO. Search engines take into account the accessibility of webpages when making their algorithms, so websites that are more accessible to those with disabilities will receive more traffic from search engine results.

How to make sure your website is ADA compliant?

Making sure that your website is in compliance with the Americans with Disabilities Act (ADA) is no small feat. But there are a few steps you can take to make sure you’re taking the right steps.

Make sure your website’s content is easily accessible. This means providing closed captions and transcripts for audio and video content, having alternate text for images, and providing other options to use the content.

Pay attention to design and development. Making sure the design and development of your website is ADA compliant involves a few specific steps. This includes things like making sure text is viewable to those using screen readers, allowing sufficient image contrast and font sizes, and making sure all elements of your webpage are keyboard accessible.

Audit regularly. It is important to regularly audit your website for ADA compliance. This will help ensure that you are in compliance with the ADA’s standards and also help you identify any potential issues.

These steps will help ensure that your website is up to standard when it comes to web accessibility and ADA compliance, giving you one less thing to worry about and helping you better serve your customers.

Conclusion

Web accessibility and ADA compliance is an important part of running a successful small business website. Ignoring these requirements can result in costly liabilities and frustrated customers, but taking the steps to make sure your website is up to date can make a world of difference when it comes to SEO and customer satisfaction. Make sure you’re paying attention to design and development, as well as content, and audit regularly to make sure you’re doing all you can to provide accessible and welcoming websites.

May 5, 2023August 3, 2023 By ADA Support Articles

The Benefits of Web Accessibility: Ensuring Digital Inclusion for Businesses

Examples of barriers to web accessibility include: impaired vision, hearing loss, physical disabilities, cognitive impairments, poor literacy, limited tech literacy, and language barriers

As businesses continue to expand their online presence, many are not aware of the potential consequences of not making their websites accessible to everyone. Web accessibility is essential to ensuring a business’s digital inclusion. This includes enabling people with disabilities to access and interact with digital content and products. It’s also about making sure everyone has the same access to digital services regardless of geographical location, economic status, or level of disability.

By ensuring web accessibility, businesses can reap a multitude of benefits. First, it can help to increase their customer base. Studies have found that buying power of persons with disabilities is estimated to be $490 billion to $800 billion annually – an untapped market. It also helps businesses to comply with voluntary and federally mandated accessibility regulations, such as the Web Content Accessibility Guidelines (WCAG).

Businesses can also benefit from improved marketing campaigns. This includes better engagement with potential customers who have disabilities, improved social media presence, and improved search engine optimization (SEO). Accessible websites help to ensure better user experiences that can lead to greater brand loyalty and a better reputation.

Web accessibility also helps businesses to reduce their technology costs. Accessible website coding helps organisations maintain existing web pages and create new ones in a cost-effective manner. Furthermore, it helps to reduce the need for third-party vendors when building new websites. For example, accessible code can be used by web developers rather than hiring a specialist for the development.

Finally, reliable customer service is often facilitated by easier access to web content. People with disabilities who can use the website without difficulty will be better able to find and purchase products. This often translates into better customer reviews and repeat business.

It is clear that web accessibility is an important piece of any business’s digital marketing strategy. With the right approach to web accessibility, businesses can ensure digital inclusion and benefit from improved website usability, increased diversity of customers, cost savings, and improved customer service.

May 2, 2023August 3, 2023 By ADA Support Articles

Understanding Website Accessibility Guidelines: How Can It Benefit Your Small Business?

What are some of the benefits of making a website accessible for people with disabilities?

In today’s digital age, websites have become an essential part of our daily lives, providing access to information, products and services. However, as we strive to create a more inclusive society, it’s important to ensure that websites are accessible to people with disabilities. Here are some of the benefits of making a website accessible:

1. Improved User Experience: When a website is designed with accessibility in mind, it becomes easier for people with disabilities to navigate and use the site. This can result in a more positive user experience for all users, including those with disabilities.

2. Compliance with Legal Requirements: Many countries have laws that require websites to be accessible to people with disabilities. By making your website accessible, you can comply with these legal requirements and avoid potential discrimination lawsuits.

3. Increased Audience: By making your website accessible, you can reach a wider audience. People with disabilities make up a significant portion of the population, and by making your website accessible, you can tap into this market and potentially increase your customer base.

4. Improved SEO: Making your website accessible can also improve your search engine optimization (SEO) efforts. Search engines like Google prioritize websites that are accessible, as they provide a better user experience for all users.

5. Improved Usability: Accessibility features such as text-to-speech, keyboard navigation, and high-contrast modes can improve the usability of your website for all users, not just those with disabilities.

In conclusion, making your website accessible is not only the right thing to do

As a small business owner, it’s important to prioritize your online presence. One key aspect of this is ensuring that your website is accessible to all users, including those with disabilities. Not only does web accessibility improve user experience and legal compliance, but it can also positively impact your SEO and brand image. In this article, we’ll explore the benefits of web accessibility for small businesses in detail.

Improved User Experience

Improving web accessibility guidelines can greatly benefit user experience. By implementing alternative text for images and audio descriptions, users with disabilities are able to fully engage with website content on a variety of devices. This not only reduces discrimination towards those with disabilities but also opens up the potential for increased engagement and reach of your small business’s online presence. Providing clear navigation options also improves overall user experience, making it easier for all visitors to find what they’re looking for quickly and efficiently.

Accessibility for All

Enhanced usability for people with disabilities can greatly benefit the user experience for everyone. By providing alternatives to visual content, such as audio descriptions and transcripts, individuals who are blind or have low vision can access information that would otherwise be inaccessible. Improved access to information and services also means businesses can reach a larger audience, including those with hearing impairments or mobility issues.

Meeting legal requirements and avoiding potential lawsuits is another important aspect of web accessibility. Discrimination based on disability in the digital space is prohibited by law in many countries, meaning failure to comply with accessibility guidelines could result in legal action. Ensuring your website is accessible not only benefits your business but also promotes inclusivity and diversity online.

Better Navigation

Clear structure and organization of website content is crucial for a positive user experience. Easy navigation through menus, links, and buttons can help users find what they are looking for quickly without frustration. This not only improves the accessibility of your website but also reduces bounce rates due to improved user experience.

By following web accessibility guidelines, you ensure that your website is accessible to all individuals regardless of their devices or any discrimination they may face. Providing alternatives such as audio descriptions for visual content can enhance the overall accessibility of your website while making it more engaging for a wider audience.

Increased Engagement

Higher levels of user satisfaction resulting from inclusive web design can lead to more repeat visits and increased engagement. When users are able to easily navigate a website and access all its content, they are more likely to return in the future. Additionally, customers who feel that a business is committed to inclusion and eliminating discrimination are more likely to trust that business, leading to greater loyalty.

Improving web accessibility not only benefits users but also brings advantages for small businesses. Improved search rankings due to better website navigation and optimized content can lead to greater visibility on search engine results pages (SERPs) and increased traffic overall. These benefits make it worthwhile for small businesses invest in alternatives such as audio descriptions or text-to-speech devices, which can make their websites accessible for everyone regardless of disability or other barriers.

Legal Compliance

Legal compliance is a critical aspect of web accessibility. Failure to comply with website accessibility guidelines can result in discrimination lawsuits that can be costly and damaging to your business’s reputation. Therefore, it is crucial to ensure that your website meets the standards set by government regulations such as the Americans with Disabilities Act (ADA) and Section 508 of the Rehabilitation Act.

By following these regulations, you not only reduce the risk of legal action but also ensure that your website is accessible to all users. This inclusive approach can help improve user experience, enhance brand reputation, and expand customer reach for small businesses. Thus, investing in web accessibility compliance should be a priority for any business looking to reap its benefits while avoiding potential risks.

Avoiding Discrimination Lawsuits

Improving access for people with visual or hearing impairments, ensuring equal access to information and services, and eliminating barriers that prevent people with disabilities from using your website can help you avoid discrimination lawsuits. It is essential to prioritize web accessibility in your small business as it demonstrates a commitment to providing equal opportunities for all customers.

To ensure compliance with accessibility guidelines, consider the following tips:

Provide text alternatives for non-text content such as images or videos

Use descriptive headings and labels

Ensure color contrast between foreground and background elements

Include transcripts or captions for audio content

By adopting these best practices, you not only improve user experience but also safeguard your business from potential legal issues.

Following Government Regulations

Complying with government regulations is a crucial aspect of website accessibility. By doing so, you ensure that your business follows the necessary guidelines and avoids legal issues or penalties. There are several regulations to consider, including adhering to international standards like WCAG or meeting Section 508 guidelines for federal agencies and contractors. Additionally, it’s essential to comply with the Americans with Disabilities Act (ADA) standards for accessible design.

To effectively follow government regulations related to web accessibility, consider implementing these measures:

Conduct regular accessibility audits of your website

Ensure all images have alt text descriptions

Make sure all videos have captions

Use clear language and formatting on your site

Provide keyboard navigation options

By following these best practices, you can ensure that your small business’s website is compliant with relevant government regulations regarding web accessibility. Not only does this protect against potential lawsuits or penalties but also opens up opportunities for a wider audience reach and improved user experience overall.

Improved SEO

A website that adheres to accessibility guidelines can reap the benefits of improved SEO. Search engines prioritize websites that are user-friendly, and by making your website accessible, you increase its usability for all users. This can result in higher search engine rankings and increased organic traffic.

Improving web accessibility not only opens up your content to a wider audience but also helps improve overall user experience. This leads to longer visit durations, lower bounce rates and ultimately an improvement in SERP rankings. The benefits of web accessibility extend far beyond just improving SEO – it’s about ensuring equal access for all individuals online.

Higher Search Engine Rankings

Improved usability for all users can lead to higher search engine rankings. When a website is accessible, it means that anyone can navigate and use the site with ease, including those with disabilities. This leads to more time spent on the website and reduced bounce rates.

Higher engagement and lower bounce rates are also crucial components for achieving better search engine rankings. Websites that provide a positive user experience have longer page views, which translates into higher engagement levels from visitors. Additionally, when users stay on your site longer instead of quickly clicking back to their search results or bouncing off altogether – this sends signals to Google that your content is valuable and relevant.

Finally, there is a direct correlation between web accessibility guidelines implementation and improved credibility in the eyes of potential customers. Not only does an accessible website increase trustworthiness but it also shows that you value inclusivity by making sure everyone has equal access to information regardless of their ability level or disability status – giving your small business a competitive edge over others who may not prioritize web accessibility as highly.

Increased Organic Traffic

By making your website accessible to people with disabilities, you tap into a larger audience that may have previously been unable to access your content. This not only increases organic traffic but also showcases your commitment to inclusivity and social responsibility.

Improved user experience through web accessibility guidelines leads to higher referrals and social sharing. Users are more likely to recommend websites that are easy for them to navigate and use, which can lead to increased exposure through word-of-mouth marketing. By prioritizing accessibility, you not only improve the experience for those with disabilities but also create a positive ripple effect among all users who appreciate a well-designed website.

Positive Brand Image

A positive brand image is crucial for any business, and implementing web accessibility guidelines can contribute to this. By demonstrating social responsibility and inclusivity through accessible design and content, your small business can gain a reputation as an ethical and customer-oriented organization. This can go a long way in attracting loyal customers who value diversity and equal access to information.

Moreover, creating accessible websites can help your small business tap into previously untapped markets of people with disabilities or age-related impairments. With nearly 15% of the world’s population living with some form of disability, making sure that your website caters to their needs not only benefits them but also helps you tap into an incredibly valuable market segment.

Demonstrating Social Responsibility

Ensuring equal access to information is not just a legal requirement, but it also demonstrates social responsibility. By implementing web accessibility guidelines, small businesses can provide their content to everyone regardless of disabilities or limitations. This promotes inclusivity and diversity in the online community and shows that your business values all individuals.

Meeting legal requirements for accessibility not only avoids potential lawsuits but showcases your commitment to creating an accessible website for everyone. It’s essential to have a thorough understanding of these regulations as they change over time, such as the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG). Failing to comply with these standards could result in loss of customers’ trust and negatively impact a business’s reputation.

Attracting Diverse Customers

Catering to customers with disabilities goes beyond just meeting legal requirements. It creates a welcoming environment that acknowledges everyone’s needs, regardless of their abilities. By making simple changes such as providing captions and transcripts for videos or using alt tags for images, your website can become more accessible to visually impaired users.

Appealing to elderly or visually impaired customers involves designing easy-to-navigate interfaces with larger text and high-contrast colors. Implementing voice commands and screen readers will create better user experience for all visitors, not just those with disabilities. Providing accessibility benefits not only the customer but also the business by increasing its reach and reputation as an inclusive brand.

How can web accessibility help create a more inclusive online environment?

Web accessibility refers to the practice of designing and developing websites that can be easily accessed and used by individuals with disabilities. This practice is critical in creating a more inclusive online environment as it ensures that everyone, regardless of their abilities, can access and use the internet.

When websites are designed with accessibility in mind, individuals with disabilities can navigate them using assistive technologies such as screen readers, voice recognition software, and keyboard-only navigation. This means that web accessibility empowers individuals with disabilities to participate fully in online activities, including accessing information, shopping, and communicating with others.

Web accessibility also benefits businesses and organizations by increasing their reach and customer base. By making their websites accessible, they can attract and retain customers with disabilities who may have otherwise been unable to use their website. Additionally, accessible websites can improve search engine rankings, making businesses more visible and discoverable to potential customers.

Aside from that, web accessibility is also crucial in meeting legal requirements. In some countries, there are laws that require websites to be accessible to individuals with disabilities. For instance, the Americans with Disabilities Act (ADA) requires businesses and organizations to ensure that their websites are accessible to individuals with disabilities. Therefore, businesses and organizations that do not prioritize web accessibility may be at risk of legal action.

In conclusion, web accessibility is essential in creating a more inclusive online environment. It ensures that individuals with disabilities can access and use the internet, expands businesses’ customer base, and helps organizations meet legal requirements. By prioritizing web accessibility, businesses

May 1, 2023August 3, 2023 By ADA Support Articles

9 Benefits of Website Accessibility and ADA Compliance for Small Businesses

Accessibility and ADA compliance for web content is essential for businesses with web presences. Website content must be written in a way that all users can understand and navigate, regardless of any special abilities or disabilities. With the recent explosion of web traffic from mobile devices, the potential risk of being found non-compliant is even greater-and the penalties associated with non-compliance can be very steep. But accessibility isn’t just a means of avoiding penalties. There are significant advantages to making sure your website is compliant with ADA standards.

In this article, we’ll explore the primary benefits of complying with the Americans with Disabilities Act (ADA) and making your site user-friendly and accessible.

1. Increased Traffic

When it comes to improving traffic to your website, accessibility is a key factor. According to recent research, web users with a disability or special need represent at least 20 percent of the total Internet audience. Even if your business does not explicitly provide goods and services to this population, consider these potential customers who, like any other web user, are looking for information, goods and services. If your site is not ADA-compliant, you risk losing these potential customers.

2. Improved Search Ranking

Search engine optimization (SEO) is an essential element of any business’s digital marketing strategy. By optimizing your content to be SEO-friendly, you can boost your ranking in search engine results, thereby increasing web traffic and visibility. Recent research by Google shows that developing content for web accessibility can help your SEO rankings by ensuring your site is crawlable and indexable.

3. Increased Conversions

Not just a traffic generator, accessibility also increases the chances of website conversions. In general, a website’s conversion rate reflects the amount of traffic the site generates and how the content entices visitors to become customers or users. By making sure your content is ADA-compliant and easy to navigate, you’re increasing the chances that visitors will convert-i.e., buy a product, sign up for an account, etc. According to WiderFunnel, accessible content can increase conversions by as much as 30-40%.

4. Improved Branding and Reputation

By making your website accessible, you’re conveying a message that your business values diversity, inclusion and social responsibility. Making your content compliant with the ADA not only shows you’re compliant with the law, but also demonstrates your willingness to provide the best service for all users. It’s no wonder, then, that tangible business benefits usually follow when businesses prioritize web accessibility.

5. Improved Usability

When content is written and designed for user accessibility, everyone (including people with disabilities) benefits from easy navigation, clear information and site functionality. ADA-specific programming provides access to persons with specific physical and cognitive disabilities, but its many benefits reach far beyond. Providing user-friendly content not only helps visitors find their way around an unfamiliar website, but it also ensures that people understand and can easily access the content you provide.

6. Reduced Legal Risk

Without question, making sure your website is ADA compliant is a legal must. Websites that don’t meet accessibility standards can lead to litigation, fines and other legal costs. Given the rise in web-related lawsuits in recent years, mitigating such risks should be a priority for all businesses.

7. Social Responsibility

Nobody wants to be seen as “exclusionary” or “discriminatory”, and that’s especially true in today’s increasingly socially conscious environment. By making sure your website is accessible, you’re demonstrating your commitment to “leveling the playing field” and being an inclusive business.

8. Compliance with Mobile Accessibility Standards

Web traffic from mobile devices continues to increase exponentially, with an estimated 80% of web usage coming from users on phones or tablets. The W3C (World Wide Web Consortium) has developed web accessibility standards specifically for mobile devices, a key component of which is making sure that all text, images and videos are accessible, regardless of the device being used. By making sure your website is up-to-date with current mobile accessibility standards, you’re making sure that all users will be able to view your content properly.

9. Lower Development Costs

ADA compliance doesn’t have to be expensive. Many of the basic coding processes are relatively simple, and the cost of incorporating such measures into the development process can be very low. Rolling accessibility measures into the site build from the start can help to save time and money down the road.

Ultimately, making sure your website is ADA compliant is essential for any business. Not only is it the right thing to do (the courts are becoming increasingly strict in enforcing web accessibility standards), but there are also significant financial and branding benefits to be enjoyed. Take the time to properly optimize your site for user accessibility and you’ll reap the rewards of improved traffic, conversions and brand image.