Importance Of Web Accessibility For Your Law Firm’s Digital Marketing Strategy

Importance Of Web Accessibility For Your Law Firm’s Digital Marketing Strategy

As of 2010, one in every five Americans, or approximately 56.7 million, lives with a disability. So it’s not uncommon for people with disabilities to struggle with adapting to and using cutting-edge gadgetry. In addition, as more people look for legal professionals online, it has become more critical than ever to develop accessible websites for law firms.

So as a lawyer, your duties involve making technological resources accessible to people of all abilities and understanding what ADA for websites entails. Before reaching out to an ADA Compliance Company, learning all about it is a wise idea. To help you understand why web accessibility for law firms is critical, we will share everything there is to know about it.

What Exactly Is Web Content Accessibility?

People living with different disabilities process and interpret information differently. When a website is accessible, users with impairments can navigate it the same way as those who utilize keyboard-based or point-and-click methods.

It is vital to provide content that appeals to all the senses to make your website accessible to people with disabilities. All of your site’s features, including consultation requests and invoice payments, must be accessible to all users, with no exception. Web accessibility remediation may include –

  • Use “alt” text on photos or image files to help the visually impaired navigate your site.
  • Use of descriptive anchor text to facilitate site navigation.
  • Captions that appear in time with the audio in a video for the deaf and hard of hearing.

5 Reasons Why Web Content Accessibility Matters For Your Law Firm

When you become an attorney, you are responsible for representing individuals who cannot defend themselves in court. To offer equal service to everyone, you must also assist customers who may have disabilities by providing them with accessible, user-friendly technology.

There are numerous other reasons why the importance of web accessibility for your law firm is immeasurable. These include –

  1. Web Accessibility Helps You Reach More People

Accessible websites increase your potential customer base. For example, the United States is home to 40 million disabled people. In addition, research by Pew Research reveals that twenty-five percent of American adults consider themselves disabled.

All of these people in the United States will need legal assistance at some point in their lives. Whether it’s to create a will, defend themselves against criminal charges, or file a lawsuit due to an injury. Put another way, almost everyone using Google may look for a lawyer someday in their lives. So why not expand your law firm’s reach?

  1. Reduced Risk Of legal action

Legal action is something no company wants to deal with, and no company wants to chance to have to pay for legal bills. One accessibility complaint investigation can cost up to $10,000, while a lawsuit defense and settlement can cost up to $350,000. Additionally, The number of lawsuits involving disabilities has climbed by almost 1,100% since 2016.

This number should continue to rise in the future as well. Therefore, if you fail to comply with accessibility regulations, it could significantly harm your company.

  1. Improve Your Brand’s Strength

Making your web content accessible to people with disabilities can only help your brand. A website may be the best way to demonstrate how much your company values and respects all of its clients. Making your web content accessible to people with disabilities also suggests you’ve done some research into industry standards.

Companies with solid ethical cultures tend to attract more loyal customers and reliable business allies. However, your company’s image may suffer if your website is challenging to use for people with disabilities.

  1. Boost Your Search Engine Optimization (SEO)

Websites that are easy for people to use will also improve your site’s visibility in search engine results. Why? Because accessibility is directly related to SEO (SEO).

Both search engine optimization and user-friendliness are interrelated. For example, websites that are easy to use and understand by individuals of all abilities have lower bounce rates.

  1. Boost Usability

The goal of web content accessibility is to ensure that people with physical or mental impairments can fully take advantage of available resources. Therefore, it is reasonable to consider accessibility directly linked with usability, as it contributes to a positive user experience.

People who have issues using a mouse or keyboard will significantly benefit from this standard, but everyone will enjoy its advantages. By organizing your site’s navigational elements per this standard, visitors will have a simpler time finding the information they need.

Conclusion

Web accessibility remediation is a hot issue for law firms nowadays. If you don’t have a clear idea about what ADA for websites entails, web accessibility development for your law firm can become difficult. So we share the topic of accessible website development in this article.

We hope you understand how critical web accessibility for law firms is. Thanks for reading till now.

ADA Compliance Website For Lawyers: A Complete Guide

ADA Compliance Website For Lawyers: A Complete Guide

ADA compliance is an obligatory feature for websites. When it comes to legal advocates like lawyers, ADA compliance becomes much more important. It refers to the use of an ADA compliance website checklist to ensure website accessibility. It focuses on ensuring equal service and usage for everyone. It prevents the possibility of discrimination.

Web accessibility for law firms is crucial. With ADA web design, you can ensure web accessibility remediation. On the other hand, without accessible websites for law firms, lawyers may face several penalties. Hence, ADA for websites is an important tool for lawyers and website owners.

Why Do Lawyers Need ADA Compliance Websites?

If you are new to the concept of web accessibility for law firms and lawyers, ADA web accessibility can be confusing for you. Naturally, you might wonder why lawyers need ADA compliance websites. In simple words, having an ADA-compliant website gives you numerous advantages. But without ADA compliance, lawyers may face many negative consequences.

Lawyers need ADA compliance websites for multiple reasons. For starters, when lawyers use ADA-accessible websites, they can reach a larger audience. This can be crucial for their legal requirements, serving a larger demographic, and spreading awareness to the general masses. This helps them to create a better and more inclusive brand image.

At the same time, the public can have better access when lawyers use ADA websites. A large majority of these general people suffer from one or many forms of disability. So, these disabled people with physical constraints can get the best legal assistance with ADA-accessible websites. Whereas, without ADA-accessible features, this could not be possible.

Focusing on digital accessibility is vital for public service providers like lawyers. Instead of focusing on personal preference or aesthetic design, the priority should be ADA accessibility.

Because, at the end of the day, lawyers cannot provide the best service and usability to all of their users unless their websites are ADA-compliant and prevent discriminating against a large share of the general population.

Risks For Lawyers For Not Having ADA Accessibility

As we know by now, having an ADA-accessible website can help you achieve numerous benefits. Similarly, without ADA compliance, lawyers may face several negative consequences too. These consequences can be detrimental to lawyers and their law firms.

Accessible website development is an essential requirement for lawyers. One of the negative consequences of ADA non-compliance companies is that their legal fees might be higher. Failing to defend the plaintiff can result in legal lawsuits. In such cases, ADA compliance companies or law firms will get the upper hand.

This is because ADA non-compliance companies will have to pay a larger fine in the lawsuit. Additionally, following the ADA for websites is civil law. You can face ADA lawsuits and penalties if you do not follow them. A disabled person can file a lawsuit against a lawyer or a law firm for discrimination. Penalties for such cases can reach an astounding amount.

Not only that, ADA web accessibility development ensures equal service and benefits. Without it, you are cutting off a large portion of users with disabilities from using your website. So, as a lawyer, you are setting a negative image when you do not follow ADA accessible websites. It also creates a negative brand image for your law firm.

Ways To Get ADA Compliant Website For Law Firms

Getting the best ADA-accessible website for lawyers and law firms is vital. To ensure that, you can contact experts. Many companies provide web accessibility audits to provide you with a better understanding.

With these companies, you can get the best website features like WordPress ADA compliance. Make sure that you are prioritizing ADA accessibility guidelines and checklists during the onset of the website design.

Finally, make sure to check your website and perform audits to understand its features. With the right awareness and guidelines, lawyers can easily get ADA-compliant websites for their law firms.

Conclusion

ADA-accessible websites are an asset to lawyers. That is why lawyers and law firms must have ADA-compliant websites. In this way, they can guarantee the best service and inclusion for all their users. To learn more about ADA accessibility for websites, make sure to contact us.