Importance Of Web Accessibility For Your Law Firm’s Digital Marketing Strategy

Importance Of Web Accessibility For Your Law Firm’s Digital Marketing Strategy

As of 2010, one in every five Americans, or approximately 56.7 million, lives with a disability. So it’s not uncommon for people with disabilities to struggle with adapting to and using cutting-edge gadgetry. In addition, as more people look for legal professionals online, it has become more critical than ever to develop accessible websites for law firms.

So as a lawyer, your duties involve making technological resources accessible to people of all abilities and understanding what ADA for websites entails. Before reaching out to an ADA Compliance Company, learning all about it is a wise idea. To help you understand why web accessibility for law firms is critical, we will share everything there is to know about it.

What Exactly Is Web Content Accessibility?

People living with different disabilities process and interpret information differently. When a website is accessible, users with impairments can navigate it the same way as those who utilize keyboard-based or point-and-click methods.

It is vital to provide content that appeals to all the senses to make your website accessible to people with disabilities. All of your site’s features, including consultation requests and invoice payments, must be accessible to all users, with no exception. Web accessibility remediation may include –

  • Use “alt” text on photos or image files to help the visually impaired navigate your site.
  • Use of descriptive anchor text to facilitate site navigation.
  • Captions that appear in time with the audio in a video for the deaf and hard of hearing.

5 Reasons Why Web Content Accessibility Matters For Your Law Firm

When you become an attorney, you are responsible for representing individuals who cannot defend themselves in court. To offer equal service to everyone, you must also assist customers who may have disabilities by providing them with accessible, user-friendly technology.

There are numerous other reasons why the importance of web accessibility for your law firm is immeasurable. These include –

  1. Web Accessibility Helps You Reach More People

Accessible websites increase your potential customer base. For example, the United States is home to 40 million disabled people. In addition, research by Pew Research reveals that twenty-five percent of American adults consider themselves disabled.

All of these people in the United States will need legal assistance at some point in their lives. Whether it’s to create a will, defend themselves against criminal charges, or file a lawsuit due to an injury. Put another way, almost everyone using Google may look for a lawyer someday in their lives. So why not expand your law firm’s reach?

  1. Reduced Risk Of legal action

Legal action is something no company wants to deal with, and no company wants to chance to have to pay for legal bills. One accessibility complaint investigation can cost up to $10,000, while a lawsuit defense and settlement can cost up to $350,000. Additionally, The number of lawsuits involving disabilities has climbed by almost 1,100% since 2016.

This number should continue to rise in the future as well. Therefore, if you fail to comply with accessibility regulations, it could significantly harm your company.

  1. Improve Your Brand’s Strength

Making your web content accessible to people with disabilities can only help your brand. A website may be the best way to demonstrate how much your company values and respects all of its clients. Making your web content accessible to people with disabilities also suggests you’ve done some research into industry standards.

Companies with solid ethical cultures tend to attract more loyal customers and reliable business allies. However, your company’s image may suffer if your website is challenging to use for people with disabilities.

  1. Boost Your Search Engine Optimization (SEO)

Websites that are easy for people to use will also improve your site’s visibility in search engine results. Why? Because accessibility is directly related to SEO (SEO).

Both search engine optimization and user-friendliness are interrelated. For example, websites that are easy to use and understand by individuals of all abilities have lower bounce rates.

  1. Boost Usability

The goal of web content accessibility is to ensure that people with physical or mental impairments can fully take advantage of available resources. Therefore, it is reasonable to consider accessibility directly linked with usability, as it contributes to a positive user experience.

People who have issues using a mouse or keyboard will significantly benefit from this standard, but everyone will enjoy its advantages. By organizing your site’s navigational elements per this standard, visitors will have a simpler time finding the information they need.

Conclusion

Web accessibility remediation is a hot issue for law firms nowadays. If you don’t have a clear idea about what ADA for websites entails, web accessibility development for your law firm can become difficult. So we share the topic of accessible website development in this article.

We hope you understand how critical web accessibility for law firms is. Thanks for reading till now.

What Law Firms Need To Know About  ADA Compliance Online

What Law Firms Need To Know About ADA Compliance Online

ADA Compliance stands for the Americans with Disabilities Act Standards for Accessible Design. It entails the accessibility of all digital information and technology to people with disabilities. No business or company is exempt from adhering to the ADA and should be familiar with its requirements as stated. More specifically, web accessibility for law firms is crucial!

Most expect law firms to be among the most knowledgeable groups of people who deal with legal requirements. As this industry deals directly with the law, lawyers are typically the last people who would want to get involved in legal issues.

However, is the matter so severe that you need to hire an ADA compliance company to review your website? So to answer all your questions and for law firms to become experts on this topic, this article will cover all you need to know about web accessibility for law firms.

What Does ADA Compliance For Websites Entail?

Numerous laws in the US give disabled people civil rights. These laws include the 1990-enacted Americans with Disabilities Act (ADA) and the 2008-enacted Americans with Disabilities Amendments Act (ADAAA). These laws forbid discrimination against individuals with disabilities and call for institutions to provide them with reasonable accommodations.

The Americans with Disabilities Act (ADA) – Title III states that no individual shall be subject to discrimination based on their disabilities. They have the right to experience the equal and complete enjoyment of services, goods, facilities, advantages, and privileges of any public accommodation by the person who owns, leases, or operates it.
The law covers both physical and online businesses, including service providers and retailers on the internet. In other words, your website content must be available to all users if your company has an online presence. Adjusting your website to make it more user-friendly and accessible for people with disabilities is a vital part of this.

Why Should Law Firms Ensure Their Website Is ADA Compliant?

Undoubtedly, ADA compliance for websites can be a headache with many rules and regulations. Some law firms disregard the law entirely when developing their websites. But if Kylie Jenner and Winn-Dixie can get sued for their websites not being accessible to everyone, you may face severe consequences as well. Some possible consequences you may face include –

1. Legal Fees
Attorney fees can be pretty high if a company defends itself in court. Also, keep in mind that if the company loses the case, it will likely be responsible for paying the plaintiff’s legal fees and other costs.
Target eventually settled a class-action civil lawsuit in 2008 and paid more than $6 million for damages. They also had to pay an extra $4 million for the plaintiff’s attorneys’ fees in addition to this charge.The cost of ADA non-compliance to the company, including personal legal fees, was probably over $15 million.

2. Civil Penalty
Your company might also be required to pay a fine to the government if your website is inaccessible to specific people. Other than court costs, you may also need to pay fines to the government.
A company that violates the ADA’s accessibility regulations may need to pay between $55,000 and $75,000 in fines. Continuous violations can incur even more considerable penalties of $150,000 or more.

3. Staff Training
Let’s say you forgot to make your website accessible. Your actual storefront may fully meet the ADA requirements. However, the court might insist that you and your staff undergo ADA training.
Consider how a 2012 update rendered the website inaccessible to screen readers, leading to a lawsuit against Seattle Public Schools. The school had to settle and spent about $750,000 on an accessibility coordinator, ADA staff training, lawyers’ fees, website upgrades, and website maintenance.

How Can Law Firms Make Their Website ADA Compliant?

It’s best if you kept some factors in mind to make your law firm’s website ADA compliant. They are –

1. Optimized media: For videos, images, and audio files on your website, you must include alt tags or text descriptions incorporated into the website’s source code. Screen reader websites can read and describe the content of your website, which people with visual impairments frequently use.

2. Simple, User-friendly Website: An essential practice for law firm websites is to have a simple, user-friendly design accessible to everyone, including people with disabilities. The elements of your website, such as the menus, links, and everything else in between, should be simple to understand and use.

3. HTML standard tags: This is an essential requirement for ADA compliance. For people with disabilities to easily read or hear the contents of your webpage, everything should be available in plain-text format.

4. Navigability with a Keyboard: Many disregard the ability to navigate a website using only the keyboard. But many people with disabilities won’t be able to use the website without this feature.

Conclusion

Nowadays, website accessibility for law firms is a pressing issue, but many often tend to disregard it as they are not knowledgeable enough about it. So here we shared everything you need to know about web accessibility for law firms.

Hope this article has informed you about the importance of hiring an ADA compliance company ASAP! Thanks for reading up till now.

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